We’re flipping the script on a pragmatic experience: a person you love will die, is dying, or has died. What are you going to do? These experiences are just as life-changing as a birth. They define us. They transform us. And we think it’s time we talk about them without stigma so that we can honor the lives of those we love and share their stories to inspire our days.► How We Memorialize
Eterenva is for the living, and our focus is on grief wellness. We’ve come to realize the eight-month journey to the diamond is as important as the diamond itself. Memorializing a loved one will be one of the most poignant and challenging chapters of a person’s life, and there’s joy to be found amongst the pain if they can be active through their grief, and pour themselves into meaningful projects and rituals.
Decisions around death are hard. They are personal. They are as important as those around birth and marriage. And yet, so few Americans talk about it. That's a problem.Read more
Good news! A recent study on grief in the United States by Amerispeak and WebMD found that 50% of those who are grieving a death feel like there are no timeline expectations on them to get over it, or move on.Read more
Life and death are one thread, the same line viewed from different sides.
Self-care during grief is about engaging, listening, understanding, providing comfort, and using words when necessary. It is about not avoiding the experience. It is about embracing the experience, same as you would other major life moments like a birth, graduation, or marriage.Read more
Grief isn’t a topic that is talked about all that often. Most of us feel awkward when around those who are grieving. We don’t know what to say, how to say, etc. As a result, so many of us end up quiet –– avoiding the elephant in the room. Cremation diamonds help to change that, putting a bright and beautiful memorial front and center.Read more
The end of life is something few talk about, yet is one of the most universal truths we all live with. We will die, whether we like it or not.Read more
When Annie Horton was pregnant with her third child in 2015, she had a sense early on that something wasn’t right.Read more
The loss of a pet is one of the most difficult things imaginable to me. It’s losing a family member, with the same profound effects and maybe more.Read more
I am a child of Katrina. Fifteen years ago, this was my life:Read more
The rainbow bridge is such a nice thought and idea, but no one wants to see their beloved pet, their best friend, their furry friend stroll across it.Read more
I’ve spent a lot of my life traveling for business and pleasure. I even co-owned a retreat company that designed group trips to Bali, Indonesia—so understand the richness travel brings life.Read more
Let’s just get one thing out of the way: I’m a bit of an adrenaline junkie. I don’t necessarily consider myself a risk-taker, but I am someone who likes to metaphorically look over the edge, as long as there’s a good handhold to grab.Read more
National Grandparents Day was conceived by Marian McQuade, after helping to organize a community celebration for those over 80 in 1956.Read more
We prepare for birth so thoroughly. New parents, family, and friends read books, buy gifts, prepare for the new life that is about to be. It’s a long preparation process –– oftentimes beginning even before the pregnancy itself.Read more
As the thoughts of your life together surface, your vision blurs and the tension in your chest becomes unbearable. You gasp for air.Read more
Life is better with dogs. Not only because they are adorable weirdos, but because they make their pet parents happier and healthier, and research proves it.Read more
When I first ask Jacob to sit with me over coffee at the Eterneva offices to chat about his late pet Miss Piggy, we have to reschedule a couple times.Read more
When a loved one passes, it’s traditional in the United States to have a funeral or memorial service of some sort.Read more
At the age of 30, Glenn Lord was a hard-charging executive, climbing the corporate ladder with the goal of running a Fortune 500 company. Then his son, Noah, died from complications during a tonsillectomy, and everything changed.Read more
Periodically I’m asked if the death of a pet is just like losing a human loved one. I used to answer that with, “Yes. It’s just as bad.”Read more
When you get the news that a loved one is ill and the prognosis isn’t great, there’s no right way to react.Read more
I lost my mom when I was 11 to a tragic accident.Read more
I received an email the other day from someone subscribed to our weekly newsletter. Earlier that day, I had sent our most recent article –– one about how a woman ultimately healed and transformed her life to honor her father’s legacy, a full decade after he passed somewhat unexpectedly.Read more
I’d love to say I grew up in a normal American environment in Austin, Texas, yet what is really normal? I guess it was kind of like a fairy tale.Read more
In the U.S., cremation now makes up for more than 53% of all post-funeral plans. In some states, like Nevada, Washington, Oregon, Maine, Montana, New Hampshire, and Hawaii, cremation rates are higher than 72%.Read more
Pet ownership has taken a drastic change over the past fifteen years. Pets have gone from the barnyard to the back yard, from the back yard to the back porch, from the back porch to the living room.Read more
Loyalty. It’s a word that gets thrown around so often these days that is hardly means much anymore.Read more
The past couple of years of working with families to memorialize their remarkable loved ones has taught me a lot about grief. I’ve seen and engaged with every kind of loss – from the loss of a parent, to a spouse, to a child. From expected loss to sudden loss.Read more
Today, we are so excited to announce that Eterneva has taken on our very first round of funding, bringing in an additional $1.2 million to build out what we are calling Experience Innovation to change cultural relationship with and conversation about grief, one loss at a time.Read more
Turning ashes to diamonds is about a remarkable person. A person you’ll remember forever. Someone who deserves fireworks, and a million floating lanterns, and their name written in the stars!Read more
Father’s Day is a difficult time for those who have lost their dads. Social media floods with pictures of happy families, funny and beautiful memories, and current plans.Read more
What comes to mind when you hear the words cemetery, casket, or grave? Probably not rainbows and kittens… For me, those words have a very sad, dark, and honestly depressing connotation to them.Read more
Only moments after Phil walked into a stranger’s home for an event in 2011, he was experiencing full blown deja vu.Read more
Editor’s Note: The goal of this article and YouTube interview with Jeff Hoffman, a serial entrepreneur, academic innovator, and motivational speaker, is to encourage dad’s and their children to get curious, open up, and talk about life experiences and their emotional connections to the people we’ve become.Read more
Behind every diamond is a remarkable connection. This is as much for you as it is for them. It’s about creating a diamond that is truly personal.Read more
PetCon is an annual influencer pet conference hosting a celebrity lineup similar to Coachella’s, if you’re an animal lover, that is.Read more
Often throughout the year, I like to take the time to really appreciate family and friends, and better connect with the things in my life that bring me joy, happiness and well-being.Read more
“My mom would go to my dad’s gigs and she’d dance,” says Chelsea Lonon as thought back on the memory of her dad’s love of music and her mom’s unconditional love and support for his passion.*Read more
There is an upswing in the end of life industry happening right now.Read more
I often wonder about what future generations will see when they look back at our time. I’m a writer after all. It’s in my bones to think about audiences, even those not yet born.Read more
“What do you do?” You hear it on a weekly basis, whether you’re at a party, having a drink at a bar, at a baby shower or standing in line at the DMV.Read more
Tune in on Instagram or Facebook every Tuesday and Thursday at 1 p.m. CST for live Inaugurations as we welcome new people and pets to the Eterneva family, and tell the world what made them so remarkable.
Follow us on social media to see weekly tributes about our customers and their loved ones including call outs the tribes and communities we build in our lives, like being a veteran, pet lover, motorcycle enthusiast, cancer-survivor, and more.
Want to start a legacy project to honor your loved one, but don’t know where to start? We can help! Follow us on social for ideas on legacy projects, and how you can participate in someone else’s.
Put your $100 deposit down to order the Eterneva Welcome Kit. It contains cubic zirconias so you can see the different diamond size options in person, and the tools you need to package up 1/2 a cup of ashes to send back to us.Order the kit
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