Eterneva in the news
Our views of traditions surrounding death, like funerals and other ways to memorialize loved ones, are also shifting. Take a viral TikTok that imagined a drag queen-hosted funeral, which garnered more than 673,000 likes. The comments were flooded with admiration for the switch from somber to celebratory. Or turning your deceased loved one’s ashes into a diamond with companies like Eterneva, who turn ashes or hair into fine jewelry.
The loss of a loved one is perhaps one of the most traumatic things a person can experience. When it comes to memorializing someone after their death, most people think of planning funerals and/or picking out caskets or tombstones. And those things are typically done with the help of a funeral home.
Eterneva Raises $10 Million Series A To Help Grievers Memorialize Loved Ones By Turning Their Ashes Into Diamonds
This past year and a half has confronted us all with death one way or another as the COVID-19 pandemic took the lives of more than 4 million people worldwide. But while tech has innovated and modernized almost every stage of our lives, it has barely touched the deathcare space, which is projected to hit $200 billion by 2030. Back in 2017, a small startup called Eterneva was founded to offer grievers a more joyful way of remembering their loved ones by turning the ashes into diamonds. Today, the Austin, Texas-based company announced a $10 million Series A to further its very unique mission.