Eterneva is incredibly honored to receive the Better Business Bureau's 2024 Torch Award for Ethics. This is a massive milestone that recognizes our long-standing mission to lead our industry with transparency and integrity. This prestigious award is given to businesses that exemplify the "four C's"—Character, Culture, Customers, and Community—and winning it affirms our commitment to helping families honor their loved ones with trust and care.

This past year and a half has confronted us all with death one way or another as the COVID-19 pandemic took the lives of more than 4 million people worldwide. But while tech has innovated and modernized almost every stage of our lives, it has barely touched the deathcare space, which is projected to hit $200 billion by 2030. Back in 2017, a small startup called Eterneva was founded to offer grievers a more joyful way of remembering their loved ones by turning the ashes into diamonds. Today, the Austin, Texas-based company announced a $10 million Series A to further its very unique mission.

The loss of a loved one is perhaps one of the most traumatic things a person can experience.

When it comes to memorializing someone after their death, most people think of planning funerals and/or picking out caskets or tombstones. And those things are typically done with the help of a funeral home.