Less stigma. More conversation.

Grief Wellness Reimagined

We’re flipping the script on a pragmatic experience: a person you love will die, is dying, or has died. What are you going to do? These experiences are just as life-changing as a birth. They define us. They transform us. And we think it’s time we talk about them without stigma so that we can honor the lives of those we love and share their stories to inspire our days.

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Remember Remarkably

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Our mission

We're for the living

Eterenva is for the living, and our focus is on grief wellness. We’ve come to realize the eight-month journey to the diamond is as important as the diamond itself. Memorializing a loved one will be one of the most poignant and challenging chapters of a person’s life, and there’s joy to be found amongst the pain if they can be active through their grief, and pour themselves into meaningful projects and rituals.

Grief Wellness 101

Self-Care During Grief Tips: How to Create a Practical Self-Care Plan

Self-care during grief is about engaging, listening, understanding, providing comfort, and using words when necessary. It is about not avoiding the experience. It is about embracing the experience, same as you would other major life moments like a birth, graduation, or marriage.

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Self-Care During Grief Tips: How to Create a Practical Self-Care Plan
What The Data Says

Coping with Loss: What’s It's Like Three Years Out, and How Friends and Family Can Help with Grieving

COVID-19 has changed our world. Popular podcasts like RadioLab now end every episode reminding people that someone they know will likely die from this pandemic. Business publications like SAP’s are publishing content from their editors about this new normal full of grief.

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Coping with Loss: What’s It's Like Three Years Out, and How Friends and Family Can Help with Grieving

Life and death are one thread, the same line viewed from different sides.

— Lao Tzu
Begin Here

Death Wellness 101: The Most Meaningful Movement Sweeping The Country

Decisions around death are hard. They are personal. They are as important as those around birth and marriage. And yet, so few Americans talk about it. That's a problem.

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Death Wellness 101: The Most Meaningful Movement Sweeping The Country
Memorialization

Cremation Diamonds Are Changing How We Mourn

Grief isn’t a topic that is talked about all that often. Most of us feel awkward when around those who are grieving. We don’t know what to say, how to say, etc. As a result, so many of us end up quiet –– avoiding the elephant in the room. Cremation diamonds help to change that, putting a bright and beautiful memorial front and center.

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Cremation Diamonds Are Changing How We Mourn

In 2013, I witnessed death for the first time.

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As my mom and I walked through the woods in frigid temperatures, we began to chat about the loved ones we’ve lost throughout the last years.

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The loss of a loved one –– person or pet –– is undeniably hard. Everyone, at some point in their life, will experience this loss, and the grief that comes with it. It is part of the human condition that gives life its bittersweet beauty.

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Creating your last will and testament is important. It’s sensitive. It’s personal. And, it can now be done online.

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Our identities are built by the stories we tell of the events, experiences, and relationships in our lives. A loss, death, or traumatic event is akin to the manuscript of our lives being shredded and returned to us with no instructions on how to re-write or live our lives.

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My dad was so many things, and yet I can’t use words to describe him. We had not lived in the same town for 10 years, so as you can imagine, we rarely got the chance to see each other.

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Planning for what comes after you die is not always a pleasant topic of conversation. As a result, many people put off these difficult and important discussions, leaving their loved ones without direction after their passing.

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In one of our recent Instagram Live sessions, we were joined by the amazing Jasmin Jenkins. She is local to Los Angeles, California, and is a phenomenal grief guide and coach at Fall Up.

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Welcome back to our Instagram Live transcription series!

Our guest this time is Taylor Morrison. She is the founder and owner of Inner Workout. She specializes in all areas of self care, which is much bigger than what a lot of people think!

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Humans are great at storytelling and giving meaning to events. It’s what makes us the species we are. It is how our brains are wired.

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One of the most frustrating, yet common and honestly privileged experiences all of us are having right now is WiFi connectivity issues. We haven’t been spared –– and our Instagram Live series has had it’s fair share of issues. Our audience is so incredibly forgiving, as are our guests.

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Mother’s Day and Mother’s Day weekend is a challenge for those of us who have lost our mothers. Some brands, like Jeni’s Ice Cream, allow you to opt-out of their Mother’s Day marketing messaging, but for the most part, there is a constant barrage of reminders about what you don’t have –– and what you could be doing if you did.

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With restrictions on gatherings and fear in the air, COVID-19 has made it difficult for us to meet in person with our community when our loved ones pass away.

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We are so excited to bring you an amazing conversation with Ali Briggs, the CEO of LifeWeb 360. LifeWeb 360 is a memorial company, of sorts, that makes scrapbooks, memorials and legacy projects out of people’s lives.

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Lauren Schenider is a clinical director at Our House Grief in Los Angeles.

She specializes in and focuses on specifically helping kids and teenagers manage grief, as well as providing parents the necessary resources, information and groups to aid their children through challenging times.

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Grief is complicated. And no, I’m not just talking about ‘complicated grief,’ which is a type of grief you can actually be diagnosed with.

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Celebrations of life are on the rise in North America. Yet, ask a funeral director exactly what one is and well, you’ll get a response much like this: “Whatever you want it to be!”

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Dani Hart is the former Head of Growth at Growth Hackers. Today, she runs a freelance writing and editing agency called Growth Gal, through which she also helps leaders find and sustain healthy work habits and practices.

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Michael Hebb has been a loud voice in the end of life, dying well, and grief space for the better part of a decade. More than 1 million people around the world have used his tool, Death Over Dinner, to have critical conversations about an unavoidable experience.

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The entire Eterneva team has been thinking a lot about our customers and others who are grieving the loss of a loved one in these challenging times. We can only imagine how difficult they have been.

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Dr. Candi Cann is a world-renowned researcher on death and grief cultural practices. She has written three books, teaches at Baylor University, and gives talks wherever she can.

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Tika the Iggy has become an Instagram icon with 180,000 followers.

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Grief is as old as humanity, and yet, so much about the emotion remains a mystery to us.

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Liz Eddy is the co-founder and CEO of Lantern, an end-of-life platform that helps you work through the process, whether you are planning your own end-of-life or having to navigate that world after the loss of a loved one.

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Alex Casas and Allie Garcia are the co-founders of Pale Hearse, a new death care media company with a mission to educate the public on their options when they or someone they love dies.

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Lisa Keefauver is a social worker and former therapist, and the founder and CEO of Reimagining Grief. She is creating a space on the internet for grief of all kinds. She has practiced in it, having both studied it and experienced it first hand. She is a student, a teacher, and a friend of grief, and all that it touches.

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The entire Eterneva team is so excited to announce the launch of our Dedication Pages –– now available for all customers.

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I want to be transparent and let you know this blog is long, and is only intended for those that are looking to provide support to those in need.

There are no expectations, just suggestions and ideas of how people can support everyone (essentially all of us) affected by COVID-19.

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We don’t know how long this will last. Each of us in our homes, practicing social distancing or self-quarantining until the curve is flattened and the worst of it is over. Some say 6 weeks. Some say 18 months.

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We don’t know how long the coronavirus will be forcing people to stay home or tos gather only in groups of 10. What we know is that those who are grieving need ritual and memorialization options for their loved ones.

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When someone you love dies, often one of the hardest parts of the experience is when things seem to go back to normal for everyone else.

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There’s a quote that stirs the heart of any seasoned traveler, the opening sentence of an essay by the writer Pico Iyer. It reads:

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One of our biggest goals at Eterneva is to lean in during hard times, to ask questions, to engage, to hold space for those things that give us grief, anxiety, and make us emotional.

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“Start writing blog” was the calendar invite I received.

“What does this mean,” I wondered. I’m not on the marketing team, after all. My boss just said, “Ask around.”

The response?

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Planning for the end of a life is among the most important and also the most difficult tasks we face, whether we are planning for our own or for a loved one. But this preparation for the ultimate loss is crucial.

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When a loved one passes away unexpectedly, the grieving process changes drastically.

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Pat Sullivan talks to people for a living. He is a senior tech support expert for T-Mobile, and has been for nearly 13 years. People call in with their problems, and Pat helps them find solutions.

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Music is the first place so many people turn when grieving. It can be nostalgic, like playing your wedding song. It can be relieving, like screaming it out to punk rock in your car. It can be distracting, a couple minutes of a break from the deep work of grieving caused by loss.

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He wasn’t the first. Before him was Arianna Huffington, and Melisse Gelula. But when Instagram CEO Adam Mosseri admitted to having anxiety on a podcast in December 2019, it felt important. After all, one of the biggest questions facing our always-connected era is “What is all of this doing to our mental health?”

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Grief comes in many forms, and many of us will experience more than one type of grieving in our lives. It can be difficult to not feel guilty for our grief when we’re experiencing a kind of grief that isn’t acknowledged much, though.

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Unlike traditional diamonds –– mined or lab-grown –– memorial diamonds are unique.

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As humans, we like to characterize people by using a few key characteristics. It’s mentally easier when we classify a person. She was a “mother,” “daughter,” “wife,” “athlete,” “doctor,” “ADDICT.”

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Mental health problems affect one in four of us. While conversations about mental health have been sprouting up more often on social media or even in Netflix series, there is still a strong and persistent resistance to talking about mental health –– especially your own.

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Every November since 2011, Stephen Younger man participates in Susan G Komen’s 3-day, 60-mile walk.

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Grief is an unavoidable part of life. No matter what you do, grief will find you.

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Since our co-founders set out to pave a path of transparency and experience in the memorialization industry, we’ve made every effort to ensure that our product and process meets and exceeds a certain scientific standard.

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“Birth is an opportunity, life is a blessing and death is a celebration.” ~ Andrew Mwangasa.

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Pets are family, plain and simple. Like people, their impact on our lives can be profound. They help make us who we are, help us better understand ourselves, and help to cope and experience life’s myriad adventures, misfortunes, big moments, and small, meaningful events.

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From July 18, 2018 well into the spring of 2019, a series of unfortunate events affected me, both directly and indirectly.

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When I was 24, I moved to New York City with no plan. I found an apartment –– miraculously –– and lined up job interviews. Within weeks, I was employed as a writer for an online publication. Exactly what I wanted.

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As with any specific type of grief, disenfranchised grief is a term used mostly by psychologists, in psychology classrooms, or maybe in a therapist’s office or on any of the new therapy apps (which are cool, and you should try them out!).

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We talk a lot on this grief wellness blog about the multitude of ways to memorialize a favorite pet, to support our friends through the loss of a pet, and how to know when you’re pet is nearing that time.

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Grief has shaped our modern culture in more ways than we think. The entire fashion industry as we know it holds roots in mourning dress dating back to the Victorian era.

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🎶 Christmas just ain’t Christmas without the one you love. New Year’s just ain’t New Year’s without the one you love. 🎶

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A question we’re often asked is, “Is there enough Carbon in ashes after cremation to use for the diamond process?” The answer is: “Yes, absolutely!”

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Many of us go through life without thinking twice before we post photos on Facebook, retweet on Twitter, send emails, or listen to music. We sign up for email newsletters, give out our phone number to receive coupons, pay our bills electronically, and manage the details of our lives using apps.

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In a recent episode of the NBC hospital drama New Amsterdam, a pregnant mother learns that her unborn child no longer has a heartbeat, and she must give birth to her daughter.

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Like any other parent who finds themselves in the tragic situation of losing a child and being immediately inducted into the club that no parent wants to be a part of, I was in shock.

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The turkey is hot out of the oven, potatoes are mashed, the table is set. You’re surrounded by loved ones at Thanksgiving dinner, and yet you somehow feel empty inside.

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The dying well trend became better known in the United States and Canada in 2019 when the Global Wellness Institute –– a global wellness non-profit research organization –– announced it as a trend for the year.

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My 2 year old baby cousin, Brady, died when I was 5 years old.

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In early 2018, Eterneva co-founders Adelle Archer and Garrett Ozar set out to raise a seed round from strategic investors. The goal was to begin to bring the memorial diamond growth process in house –– build out a lab, hire aerospace engineers to accomplish the level of precision necessary, and begin to invite customers in so they could see the process in person.

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Death rituals are well documented throughout history –– and around the world.

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It’s Halloween season!

The pumpkins are out, many of them now turned jack-o-lanterns. The party invitations are out, whether it’s a themed adult party at a friend’s place or a block party for all the kids. Even the weather is out with temperatures dipping and the fall foliage picking up steam.

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“Everything amazing about the universe exists within you, and the two of you are inseparable” - Carl Sagan

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My grandmother was 97 and our family knew she was nearing the end of her life. She lived a full and relatively healthy life. However, that didn’t mean there was an easy way to say goodbye to someone that’s been with me since day one.

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The end of life is something few talk about, yet is one of the most universal truths we all live with. We will die, whether we like it or not.

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When Annie Horton was pregnant with her third child in 2015, she had a sense early on that something wasn’t right.

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The loss of a pet is one of the most difficult things imaginable to me. It’s losing a family member, with the same profound effects and maybe more.

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I am a child of Katrina. Fifteen years ago, this was my life:

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The rainbow bridge is such a nice thought and idea, but no one wants to see their beloved pet, their best friend, their furry friend stroll across it.

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It began in 2013 –– what some credit to be the beginning of the death wellness movement later declared a global wellness movement (“Dying Well”) by the Global Wellness Institute in 2019.

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I’ve spent a lot of my life traveling for business and pleasure. I even co-owned a retreat company that designed group trips to Bali, Indonesia—so understand the richness travel brings life.

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Let’s just get one thing out of the way: I’m a bit of an adrenaline junkie. I don’t necessarily consider myself a risk-taker, but I am someone who likes to metaphorically look over the edge, as long as there’s a good handhold to grab.

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National Grandparents Day was conceived by Marian McQuade, after helping to organize a community celebration for those over 80 in 1956.

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We prepare for birth so thoroughly. New parents, family, and friends read books, buy gifts, prepare for the new life that is about to be. It’s a long preparation process –– oftentimes beginning even before the pregnancy itself.

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As the thoughts of your life together surface, your vision blurs and the tension in your chest becomes unbearable. You gasp for air.

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Life is better with dogs. Not only because they are adorable weirdos, but because they make their pet parents happier and healthier, and research proves it.

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When I first ask Jacob to sit with me over coffee at the Eterneva offices to chat about his late pet Miss Piggy, we have to reschedule a couple times.

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When a loved one passes, it’s traditional in the United States to have a funeral or memorial service of some sort.

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At the age of 30, Glenn Lord was a hard-charging executive, climbing the corporate ladder with the goal of running a Fortune 500 company. Then his son, Noah, died from complications during a tonsillectomy, and everything changed.

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Periodically I’m asked if the death of a pet is just like losing a human loved one. I used to answer that with, “Yes. It’s just as bad.”

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When you get the news that a loved one is ill and the prognosis isn’t great, there’s no right way to react.

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I lost my mom when I was 11 to a tragic accident.

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Cremation rates in the U.S. are on the rise. By 2030, experts estimate that more than 70% of Americans will be cremated.

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I received an email the other day from someone subscribed to our weekly newsletter. Earlier that day, I had sent our most recent article –– one about how a woman ultimately healed and transformed her life to honor her father’s legacy, a full decade after he passed somewhat unexpectedly.

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I’d love to say I grew up in a normal American environment in Austin, Texas, yet what is really normal? I guess it was kind of like a fairy tale.

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In the U.S., cremation now makes up for more than 53% of all post-funeral plans. In some states, like Nevada, Washington, Oregon, Maine, Montana, New Hampshire, and Hawaii, cremation rates are higher than 72%.

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Pet ownership has taken a drastic change over the past fifteen years. Pets have gone from the barnyard to the back yard, from the back yard to the back porch, from the back porch to the living room.

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Loyalty. It’s a word that gets thrown around so often these days that is hardly means much anymore.

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The past couple of years of working with families to memorialize their remarkable loved ones has taught me a lot about grief. I’ve seen and engaged with every kind of loss – from the loss of a parent, to a spouse, to a child. From expected loss to sudden loss.

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Today, we are so excited to announce that Eterneva has taken on our very first round of funding, bringing in an additional $1.2 million to build out what we are calling Experience Innovation to change cultural relationship with and conversation about grief, one loss at a time.

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Turning ashes to diamonds is about a remarkable person. A person you’ll remember forever. Someone who deserves fireworks, and a million floating lanterns, and their name written in the stars!

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Father’s Day is a difficult time for those who have lost their dads. Social media floods with pictures of happy families, funny and beautiful memories, and current plans.

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What comes to mind when you hear the words cemetery, casket, or grave? Probably not rainbows and kittens… For me, those words have a very sad, dark, and honestly depressing connotation to them.

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Only moments after Phil walked into a stranger’s home for an event in 2011, he was experiencing full blown deja vu.

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Editor’s Note: The goal of this article and YouTube interview with Jeff Hoffman, a serial entrepreneur, academic innovator, and motivational speaker, is to encourage dad’s and their children to get curious, open up, and talk about life experiences and their emotional connections to the people we’ve become.

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PetCon is an annual influencer pet conference hosting a celebrity lineup similar to Coachella’s, if you’re an animal lover, that is.

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Often throughout the year, I like to take the time to really appreciate family and friends, and better connect with the things in my life that bring me joy, happiness and well-being.

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“My mom would go to my dad’s gigs and she’d dance,” says Chelsea Lonon as thought back on the memory of her dad’s love of music and her mom’s unconditional love and support for his passion.*

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There is an upswing in the end of life industry happening right now.

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I often wonder about what future generations will see when they look back at our time. I’m a writer after all. It’s in my bones to think about audiences, even those not yet born.

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“What do you do?” You hear it on a weekly basis, whether you’re at a party, having a drink at a bar, at a baby shower or standing in line at the DMV.

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