Our views of traditions surrounding death, like funerals and other ways to memorialize loved ones, are also shifting. Take a viral TikTok that imagined a drag queen-hosted funeral, which garnered more than 673,000 likes. The comments were flooded with admiration for the switch from somber to celebratory. Or turning your deceased loved one’s ashes into a diamond with companies like Eterneva, who turn ashes or hair into fine jewelry.
The loss of a loved one is perhaps one of the most traumatic things a person can experience.
When it comes to memorializing someone after their death, most people think of planning funerals and/or picking out caskets or tombstones. And those things are typically done with the help of a funeral home.
This past year and a half has confronted us all with death one way or another as the COVID-19 pandemic took the lives of more than 4 million people worldwide. But while tech has innovated and modernized almost every stage of our lives, it has barely touched the deathcare space, which is projected to hit $200 billion by 2030. Back in 2017, a small startup called Eterneva was founded to offer grievers a more joyful way of remembering their loved ones by turning the ashes into diamonds. Today, the Austin, Texas-based company announced a $10 million Series A to further its very unique mission.
Adelle Archer, co-founder and CEO of Austin-based Eterneva, hopes to turn the startup into the first “deathcare” unicorn. The company is helping Americans change how they grieve, especially in the wake of the deadly coronavirus pandemic.
In 2015, Adelle Archer lost her close friend and mentor to pancreatic cancer. That’s when she heard about turning loved one’s ashes into diamonds and created Eterneva.
It’s a precious person turned into a precious gem.
Synthetic diamonds, made from cremation ashes, are a way for couples to include and honor deceased loved ones on their wedding day.
Eterneva has developed a new kind of high-heat press that creates diamonds from your loved ones’ (including pets’) cremated remains.